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Blue Man: Press Day

with Ernani Cal.

Blueman’s owner David Azulay asked us to design the invitation to his new concept store in São Paulo.

¶ It was meant to invite the fashionistas and press people to this grand opening party.

¶ The invitation was a 4-color silkscreen print, text was set in my calligraphy, inside this bizarre fish bottle, which we bought at the popular market of Uruguaiana.

¶ Sand inside is from Ipanema and Barra beaches at Rio de Janeiro, and in São Paulo (capital) they don’t have beaches. Every bottle contained a name tag which I calligraphed. 600 message-in-a-bottle invitations were made.